Privacy Policy

Last updated: August 2026

Sliced Bread Lite is a service operated by Sliced Bread Animation Ltd. We respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains what information we collect when you visit the Sliced Bread Lite website, contact us or use our services, how we use that information, and your rights in relation to your personal data.

Who we are

Sliced Bread Lite is operated by Sliced Bread Animation Ltd, a UK-based animation, video, digital learning and immersive content studio.

For the purposes of UK data protection law, Sliced Bread Animation Ltd is the data controller responsible for personal information collected through this website and our services.

Sliced Bread Animation Ltd is registered with the Information Commissioner's Office (ICO) under registration number ZA412575.

Information we collect

We only collect personal information where it is necessary to provide our services, respond to enquiries, operate our website or manage our relationship with clients and prospective clients.

This may include your name, company name, job title, email address, telephone number and any information you choose to provide when contacting us or submitting a project enquiry.

If you become a client, we may also process information required to manage your project, contract, invoicing and ongoing business relationship.

When you visit our website, certain technical information may also be collected automatically. This can include your IP address, browser type, device information and information about how you interact with the website.

How we use your information

We may use your personal information to:

  • Respond to enquiries and requests for quotations

  • Discuss, plan and deliver projects

  • Manage our relationship with clients and suppliers

  • Process contracts, invoices and payments

  • Improve our website, services and customer experience

  • Understand how visitors use our website

  • Send relevant business or marketing communications where permitted

  • Meet our legal, regulatory and security obligations

We will only process personal information where we have a lawful basis to do so. Depending on the circumstances, this may include your consent, fulfilling or preparing to enter into a contract, complying with a legal obligation, or our legitimate business interests.

Website hosting, analytics and cookies

Our website is hosted by Squarespace. Squarespace may collect certain information about visitors in order to operate, secure and optimise the website. This can include information about your browser, device, IP address and how you interact with pages on the site.

We also use website analytics tools to help us understand how visitors find and use Sliced Bread Lite. This information helps us understand which pages and services are most useful, measure the effectiveness of our content and improve the website.

These technologies may use cookies or similar tools to collect information about website usage. Some cookies are necessary for the website to function correctly, while analytics and other non-essential cookies are used only where permitted and, where required, with your consent.

You can manage your cookie preferences using the cookie controls provided on the website. You can also control or delete cookies through your browser settings.

AI-assisted tools

We may use AI-assisted tools as part of our creative and production workflows. These tools help us work more efficiently with tasks such as content development, image and asset creation, voice production and other aspects of the creative process.

Where AI tools are used, we take reasonable steps to protect confidential and personal information and select appropriate services and settings for the work being undertaken.

We do not intentionally use confidential client information or personal data to train publicly available AI models.

AI-assisted content used in client work is subject to appropriate human review as part of our production process.

Sharing your information

We do not sell your personal information.

We may share information with trusted service providers where necessary to operate our business or deliver our services. This can include providers of website hosting, cloud storage, project management, email, accounting, analytics and production services.

Where third parties process personal data on our behalf, we expect them to handle that information securely and in accordance with applicable data protection requirements.

We may also disclose information where required by law or where necessary to establish, exercise or defend legal rights.

International transfers

Some of the technology and cloud services we use may process information outside the United Kingdom.

Where personal information is transferred internationally, we take appropriate steps to ensure suitable safeguards are in place in accordance with UK data protection law.

How long we keep your information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including meeting legal, accounting, contractual and regulatory requirements.

The length of time information is retained will depend on the type of information and our relationship with you.

Keeping your information secure

We take information security seriously and use appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse or disclosure.

Sliced Bread Animation Ltd operates an information security management system certified to ISO 27001.

Your rights

Under UK data protection law, you may have the right to:

  • Request access to the personal information we hold about you

  • Ask us to correct inaccurate or incomplete information

  • Request deletion of your personal information in certain circumstances

  • Request that we restrict how your information is processed

  • Object to certain uses of your personal information

  • Request the transfer of your information in certain circumstances

  • Withdraw your consent where we rely on consent to process your information

If you would like to exercise any of these rights, please contact us using the details below.

You also have the right to raise a concern with the Information Commissioner's Office if you are unhappy with how your personal information has been handled.

Marketing communications

We may occasionally contact business customers or prospective customers about Sliced Bread Lite services that we believe may be relevant to them, where permitted by law.

Where you have specifically asked to receive updates from us, we will use the information you provide for that purpose.

You can opt out of marketing communications at any time by using the unsubscribe option included in our communications or by contacting us directly.

Links to other websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of external websites.

We recommend reviewing the privacy policies of any external websites before providing them with personal information.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, services, technology or legal requirements.

The latest version will always be published on this page, with the date of the most recent update shown at the top.

Contact us

If you have any questions about this Privacy Policy, how we handle your personal information or would like to exercise your data protection rights, please contact:

Sliced Bread Animation Ltd

The Foundry
5 Forest Road
London
E17 6JZ
United Kingdom

ICO Registration: ZA412575

Email: info@slicedbreadlite.com