Affordable motion graphics

Increasingly we see corporate teams under increasing pressure to produce high quality content with tighter budgets and shorter timelines.

Training departments need clear instructional videos. Internal comms teams need simple and professional messaging pieces. Marketing teams need neat product explainers for campaigns and events.

Animation is often the best solution, but not every project requires a large studio, complex character work or long creative cycles.

This is where motion graphics come into their own. Motion graphics allow you to deliver polished, professional animation that aligns with your brand while staying budget friendly. They focus on clarity, strong structure and clean visual language, which makes them ideal for corporate communication.

Below is a practical guide to creating affordable motion graphics without compromising your organisation’s brand.

Why motion graphics work so well for corporate teams

Motion graphics sit in the sweet spot between clarity and efficiency. They are adaptable enough for a wide range of business needs, and they work especially well for departments that need to share information quickly and consistently.

Common corporate use cases include:

Internal training and onboarding
Compliance and safety messages
Product or service explainers
Leadership communication
Social and campaign support
Event or conference introductions

These projects all benefit from a clean, structured style. Motion graphics can simplify information, improve retention and keep teams engaged without requiring a large production budget.

“Animation has become a powerful tool in today’s digital landscape, transforming how we consume and retain information. Recent data shows that animation significantly boosts information retention.
Studies indicate that eLearning with animation can achieve retention rates of 25-60%. This is compared to just 8-10% for traditional face-to-face training. This striking difference highlights why more marketers and educators are turning to animated content to deliver their messages effectively.”

How to keep animation costs down while maintaining a professional finish

There are a few reliable ways to control spending while still ensuring your animation feels polished and consistent with your brand guidelines.

1. Start with a clear script

Corporate communication relies on clarity, so a well structured script is the single most important foundation for any animation project. When the message is organised, the animation team can translate each point into visuals without hesitation.

It also helps your internal reviewers understand the flow early on, which reduces the number of approval cycles later. A concise script keeps the project focused on the core message and avoids unnecessary scenes that add time and cost. The more confident you are in the script, the smoother the production will be.

2. Use brand led design

Strong brand alignment is essential in corporate content, and defining the visual approach from the start saves significant time. When colours, typography, icon styles and shapes match your brand guidelines, the animation instantly feels familiar to your audience and consistent with your wider communication materials.

It also prevents rounds of redesign once stakeholders begin reviewing the work. A clear design direction lets the animation team build assets quickly and keeps the look unified across every scene.

3. Keep scenes focused and purposeful

Corporate videos are most effective when they get to the point. Each scene should have a clear purpose, whether that is explaining a step, highlighting a feature or reinforcing a key message. Short, well structured sections are easier for viewers to understand and easier for an animation team to produce.

This approach keeps the narrative tight and ensures that nothing feels unnecessary or distracting. It also means the animation stays within budget while still supporting your communication goals.

4. Reuse design assets

Creating a library of reusable assets is one of the simplest ways to keep animation costs under control. Icons, backgrounds, charts, transitions and brand elements can be repurposed across several videos, which reduces production time and helps maintain a consistent visual identity across campaigns or training modules.

For organisations producing regular content, this approach becomes even more valuable. Once the assets are in place, future videos can be turned around more quickly and at a lower cost.

5. Choose a motion graphics workflow

Motion graphics are ideal for corporate teams because they streamline production. They remove many of the steps required in more complex forms of animation, such as character rigging or detailed 3D modelling. The result is a faster workflow that still supports clear, engaging communication.

Motion graphics are also flexible, making them suitable for a wide range of topics, from process overviews to training content and product explainers. For businesses looking to balance quality with efficiency, this workflow offers a practical and reliable solution.

Why motion graphics are ideal for budget explainer videos

Explainer videos are a staple across corporate learning, onboarding and marketing. They are often the first touchpoint for employees, customers or stakeholders, so they must be clear and professional.

Motion graphics enable you to:

Break down complex information
Guide viewers through a process
Add visual structure to training content
Support voiceover or captions with simple animation
Maintain a polished look without heavy production

Because the visual language is streamlined, your budget goes directly into what matters: communicating the message.

How Sliced Bread Lite supports corporate clients

Sliced Bread Lite was designed with busy corporate teams in mind. Many clients come to us with tight timeframes, limited budgets or large volumes of content that need a consistent look. Our Lite workflow uses focused design systems and clear production steps, which allow us to deliver fast, affordable motion graphics without sacrificing quality.

If you want to explore your options, you can view our Lite animation packages here.

If you already have a script or storyboard, you can submit your storyboard for a quote here.

Conclusion

Corporate animation does not have to be costly or complex. With a focused script, a simple design approach and a smart motion graphics workflow, you can create content that looks professional, supports your business goals and stays well within budget.

If you need help planning your next animation project, the Lite team can guide you through the process and deliver something ready to share across your organisation.

Motion Graphics Production: How to Create Professional Corporate Animation When Budgets Are Tight